CRM (Customer Relationship Management) is a software system designed to help businesses manage interactions with customers, leads, and prospects in an organized and efficient way. It allows companies to track sales activities, store customer information, manage communication, and improve customer relationships.
A CRM system centralizes all customer data in one platform, making it easier for sales, marketing, and support teams to collaborate and deliver better customer experiences. Businesses use CRM solutions to streamline processes, increase sales productivity, and build long-term relationships with their customers.